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Rainbow PUSH Automotive Project Shifts Summit Focus Into High Gear Seeking Commitment, Access and Accountability for Ethnic Minorities

DETROIT, Aug. 3, 2015 /PRNewswire-USNewswire/ — The Rainbow PUSH Automotive Project, an initiative of the Citizenship Education Fund, will hold its 16th Annual Rainbow PUSH Global Automotive Summit Friday, October 9, 2015, at the MGM Grand Detroit Meeting and Events Center, 1777 Third Street in Detroit, Michigan. The theme this year is “Shifting Into High Gear: Commitment, Access and Accountability.” Over 500 automotive executives, entrepreneurs, suppliers, dealers, consumers, government and elected officials, automotive manufacturers, tech companies, advertising agencies, media outlets and others will join together to discuss strengthening and creating opportunities in the automotive industry for people of color. The United States has one of the largest automotive markets in the world and is home to 13 auto manufacturers. However, when it comes to diversity and inclusion, the auto industry has a long, long way to go to achieve a diverse and inclusive work environment at all levels of the food chain, from dealerships to the C-suite to suppliers to employees. “Companies must put more focus on diversity and inclusion; much more must be done,” said Rev. Jesse L. Jackson, Sr., president and founder, Rainbow PUSH Coalition. “Companies need a concrete plan for inclusion that includes measurable goals, targets and timetables; a plan for growth, to transform their companies and the industry to look like America and the new America and communities that they depend upon for growth and success. If they don’t measure it, they don’t mean it.” The Summit in its 16th year focuses on inclusion for ethnic minorities in the areas of supplier diversity, human resources, advertising and marketing, technology, professional services and dealers. It is the only national conference that focuses on the automotive industry for ethnic minorities. Both automotive CEO’s and vice presidents as well as business owners and consumers have the opportunity to discuss business issues that are relevant to the ethnic majority. “Diversity and inclusion are good for business,” said Rev. Jackson. “African Americans, Latinos, Asians, Native Americans and women represent money, market, talent and location. Inclusion is the key to growth, and when there is growth everybody wins.” For more information about summit registration, hotel accommodations, or general information, visit

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